November 03, 2011 | comments ( 0 ) |
Victoria’s Secret, the lingerie chain is all set for foray in Middle East. The brand has entered into a franchise agreement with Kuwait based M.H. Alshaya Co. Under the agreement, the company plans to open three 15,000-sq. ft stores with the brand’s traditional store model. Besides this, the brand already has presence in the Middle East. It has few scaled-down Victoria’s Secret Beauty & Accessories shops in key tourist locations.
US headquartered Victoria’s Secret was founded in San Francisco, California, in 1977. The company is part of Limited Brands Inc.
With its growing mall culture and vibrant mall development scenario,...