Adidas and Fitness First Middle East (ME) have signed partnership deal in the Middle East.
Adidas and Fitness First Middle East (ME) have signed partnership deal in the Middle East. Under the terms of this agreement, Adidas is now the official outfitter for Fitness First clubs in the region until 2016. Adidas, a well known international sports brand will supply unique performance sportswear to personal trainers, GX Instructors and club staff. Fitness First ME is a franchise of the world’s number one health and fitness club chain and member of the UAE’s business conglomerate - Landmark Group. Presently, there are over 28 Fitness First clubs in the UAE, Bahrain, Qatar, Saudi Arabia and Jordan. As part of an expansion plan, the chain aims to extend branch network to 34 clubs across the region by July 2012. The chain offers world class facilities including state-of-the-art equipment, personal training by world-class fitness professionals and quality fitness programmes across all its all locations.