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Jan, 02 2012

AEO on an expansion spree in Middle East

The US-based apparel chain American Eagle Outfitters (AEO), is scaling its operations in the Middle East.

AEO on an expansion spree in Middle East

The US- based apparel chain American Eagle Outfitters (AEO), is scaling its operations in the Middle East. The apparel maker from US has launched its stores in region’s new markets namely Morocco, Jordan and Egypt. The new AEO stores are located at the Taj Mall in Jordan, the Morocco Mall store in Casablanca (Morocco) and City Stars Mall in Cairo (Egypt). AEO also has strong footprint in other Middle Eastern markets such as; Kuwait, Lebanon, Saudi Arabia and the UAE through franchise arrangement with MH Alshaya. The brand has opened its third outlet in Saudi Arabia and planning to launch a second location in Lebanon in early 2012. The company has presence world over through over 1,000 stores.

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