B-Fit, a Turkey based fitness brand plans to expand its branch network internationally.
B-Fit, a Turkey based fitness brand plans to expand its branch network internationally. The brand which has strong presence in the home market aims to have total of 300 centres by end of 2012. The woman only franchise seeks further expansion mainly focusing in areas like the Black Sea and central Anatolian regions. The company also expects to have additional branches abroad, especially in Central Asia and the Middle East, in the coming years. The B-Fit gyms offer a workout program designed for women of all ages. Founded in 2006, in the western province of İzmir, Turkey, the gym presently has total of 205 branches across Turkey, including; branches in Northern Cyprus and a branch in Germany.