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Aug, 29 2011

Beef 'O' Brady's (US) seeking Middle East expansion

US based restaurant chain Beef ‘O’ Brady’s is seeking expansion into the Middle East market via franchising.

Beef 'O' Brady's (US) seeking Middle East expansion

 US based restaurant chain Beef ‘O’ Brady’s  is seeking expansion into the Middle East market via franchising. The brand is aspiring to launch six international franchise locations including Brazil and Canada along with the Middle East. Back home in United States, Beef ‘O’ Brady’s is targeting to have its footprint in each state with 300 plus locations in total over the next five years. The brand would like to partner with prospective franchisees that have had prior business experience though restaurant experience is not essential. The company has recently hired Chris Elliott as the new Chief Executive Officer and has plans for several strategic initiatives including enhancing quality of the product offerings and services, and pricing policies. Also the brand  has expansion plans for the domestic as well as international markets.

 

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