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Aug, 01 2012

Caffe Bene awards KSA franchise

Headquartered in Korea, Caffe Bene, the coffee chain is set for expansion in the Gulf region.

Caffe Bene awards KSA franchise

Headquartered in Korea, Caffe Bene, the coffee chain is set for expansion in the Gulf region. The chain has recently awarded its franchise in Kingdom Saudi Arabia (KSA). The company has signed a master franchise agreement with Keden Group in Saudi Arabia. Keden plans to launch the brand’s first two stores in Riyadh, Saudi capital. Caffe Bene is also eyeing other Gulf countries including the UAE, Bahrain, Kuwait, Oman, and Qatar. The brand plans to have 100 outlets in the region in the next five years. The recent development will make Caffe Bene the first Korean coffee chain to expand its business in this part of the world. It is known for its wide product range comprising coffees, waffles, and gelatos that satisfy in taste and also have nutritional value. Besides, Caffe Bene is the first local coffee brand from Korea that receives royalties from an American company.

 

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