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May, 22 2012

Giraffe Concepts sign franchise deal with ELR

UK-headquartered Giraffe Concepts has initiated its first ever international expansion by signing a franchisee for the United Arab Emirates (UAE).

Giraffe Concepts sign franchise deal with ELR

UK-headquartered Giraffe Concepts has initiated its first ever international expansion by signing a franchisee for the United Arab Emirates (UAE). The company has entered into a franchise agreement with Emirates Leisure Retail (ELR) which is an experienced multi-unit franchisee for several food and beverages outlets. ELR will open the brand’s restaurants in the Emirates and the Middle East. Giraffe is a family friendly restaurant group known for its reasonably priced menu comprising favoured food options from across the world. The brand’s restaurants are open for breakfast right through to dinner catering to customers with diverse palates. ELR, a subsidiary of Emirates Group, is the owner and operator of a broad portfolio of   restaurants, cafes and bars in Gulf, Australia and beyond.  

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