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Jul, 06 2012

Naza Tutti Frutti targets Africa, Mid East

Tutti Frutti’s Malaysian master franchisee Naza Tutti Frutti Sdn Bhd plans to aggressively expand the brand in new markets internationally.

Naza Tutti Frutti targets Africa, Mid East

Tutti Frutti’s Malaysian master franchisee Naza Tutti Frutti Sdn Bhd plans to aggressively expand the brand in new markets internationally. Tutti Frutti which is a premium yogurt brand based in the United States forayed into Malaysia in 2009. Now, Tutti Frutti Malaysia is looking to open brand’s stores in Southeast Asia, Africa and the Middle East. It plans to develop Tutti Fruitti via sub franchising in these regions. The brand is recognised for offering over 50 flavours and toppings, even though not all are offered at each store. Tutti Frutti Malaysia today has expanded to 100 stores across the country. The company, which is also the master license holder for some Association of Southeast Asian Nations (ASEAN) countries, has outlets in Singapore, Cambodia and Brunei. Moreover, the first Tutti Frutti store in Thailand is expected to be opened in August, this year. The company is planning to foray into Qatar within this year. Tutti Frutti Malaysia is also continuing with its nationwide expansion and plans to add 30 new stores to its present store network.

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