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Jun, 29 2012

Nespresso plans Middle East expansion

Nespresso, a single-portion coffee firm from Switzerland, plans to further its Middle Eastern footprints.

Nespresso plans Middle East expansion

Nespresso, a single-portion coffee firm from Switzerland, plans to further its Middle Eastern footprints. The brand already admired in Western Europe and the US is now finding the region to be a key market for its worldwide growth. It currently has fifteen boutiques in the Middle East. The company strategically plans to open number of boutiques in key cities with growing coffee as well as shopping culture. Additionally, the Swiss firm is looking to launch a website that will initially offer delivery services within the United Arab Emirates and will cater to other parts of Gulf, later on. Nespresso concept machine and capsules were launched by parent company Nestlé in 1986. It has today become the market leader for single-portion coffee which is one of the fastest-growing ways to drink coffee, internationally. Nespresso’s in-store tasting experience is an enormous attraction for the consumers. Sales of coffee capsules make up eight percent of total global coffee sales, and the company believes that the percentage of portion will double in the coming years.

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