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May, 25 2012

Splash en route to franchising

Splash, a UAE-based fashion retailer is planning to enter into several new markets in the African continent via franchising.

Splash en route to franchising

Splash, a UAE-based fashion retailer is planning to enter into several new markets in the African continent via franchising. It has signed franchise agreements for Libya and Kenya. Until now, the retailer has been opening own stores while expanding internationally. The company has presence in Africa through its two own outlets in Egypt. Now, it is focusing to extend its footprints in other African nations as well. Soon it will have its franchised stores in Sri Lanka too. The company is also looking to expand its presence in Far East also. Originated 19 years ago in Sharjah, Splash is a part of UAE’s leading business conglomerate Landmark Group. Splash is a mid-market fashion market which offers a wide range of own and western fashion brands. Splash caters to a customer’s every lifestyle need showcasing collections for men, women and teens through a brand portfolio which comprises 35 brands, both in-house and international.

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