The Noodle House (TNH) has been awarded Superbrand status for 2012.
The Noodle House (TNH) has been awarded Superbrand status for 2012. The Superbrand status is assigned to a company or a brand considering factors like; market dominance, quality, trust, longevity, goodwill, customer loyalty and market acceptance. This recognition to TNH came from The Superbrands Organisation which is a universally accepted arbiter of branding excellence. The Noodle House is a flagship brand of the UAE-based Jumeirah Restaurants. Further, Jumeirah Restaurants has signed agreements to open TNH in three more countries namely Russia, Lebanon and Bahrain in 2012. The brand known for its South East Asian cuisine is presently operational in 21 outlets across eight countries. The Superbrands Organisation incepted in 1994, analyses the history and strength of different brands in over 87 countries.