The Noodle House (TNH), a UAE-based restaurant is mulling foray via franchising into the US market.
The Noodle House (TNH), a UAE-based restaurant is mulling foray via franchising into the US market. For this, the brand is actively seeking partners to open locations in the country. The first noodle house franchise is expected to launch in the last quarter of 2012. The probable locations for the first opening can be any from among locales such as; Florida, Boston, Washington, DC, or Atlanta. The potential franchisees should have some food and beverage experience. Further, the brand will prefer a multiple unit model for the US market. The Noodle House is a casual restaurant concept owned by Jumeirah Group. The brand focuses on Southeast Asian street cuisine from China, Malaysia, Indonesia, and Thailand. Presently, TNH has 20 restaurants in 14 territories/countries, with 90 development agreements in place. The brand is also looking to extend its presence in the UK and Lebanon.