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Mar, 31 2018

UAE based Al Hamra announce major branding shuffle

 Al Hamra Golf Club, Al Hamra Marina & Yacht Club, Al Hamra Mall, Manar Mall, Al Hamra Village and Al Hamra Real Estate Development will fall under it.

UAE based Al Hamra announce major branding shuffle

UAE-based Ras Al Khaimah’s largest real estate developer and Investment Company, Al Hamra, is planning to shake-up all their major brands and bring them under one roof with a new brand name.

All the brands which AL Hamra had will come under the new brand name.  Al Hamra Golf Club, Al Hamra Marina & Yacht Club, Al Hamra Mall, Manar Mall, Al Hamra Village and Al Hamra Real Estate Development will fall under it.

The other developments under the company name are the Waldorf Astoria Ras Al Khaimah, the Ritz Carlton Ras Al Khaimah, Al Hamra Beach, the Hilton Al Hamra Golf and Beach Resort and all parts of the Al Hamra leisure and hospitality offering.

Benoy Kurien, general manager of Al Hamra, said, “We are more focused than ever before to achieve the company’s growth plans by strengthening our brand credentials. We have garnered a reputation for always delivering quality products while providing first-class service to our customers, something our rebranding will further enhance.”

“This is about simplifying our business to deliver clarity and the best experience for our customers as one single unified brand. Our goal is to ensure consumers have instant recall when they see our new logos and associate this with the premier lifestyle we offer.”

He also added, The Company’s new logo takes inspiration from the highest peak in the UAE, Jebel Jais, and denotes the great outdoors and natural beauty RAK has become famed for.

He said, “Our new branding is laying the foundation to replicate the successes we’ve achieved since inception in 2003.”

The logo will then change on all our future marketing and promotional activity, both on our online and print advertising and public relations activity.

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