Victoria’s Secret, the lingerie chain is all set for foray in Middle East.
Victoria’s Secret, the lingerie chain is all set for foray in Middle East. The brand has entered into a franchise agreement with Kuwait based M.H. Alshaya Co. Under the agreement, the company plans to open three 15,000-sq. ft stores with the brand’s traditional store model. Besides this, the brand already has presence in the Middle East. It has few scaled-down Victoria’s Secret Beauty & Accessories shops in key tourist locations.
US headquartered Victoria’s Secret was founded in San Francisco, California, in 1977. The company is part of Limited Brands Inc.